How many LinkedIn users are there in Serbia. How much do they share?
How does this relate to the working population?

How many people change jobs, how many new accounts are created on a day?

What are the biggest companies in Serbia on LinkedIn?

A lot of interesting stats en facts about the LinkedIn usage in Serbia.

LinkedIn usage data and statistics for Serbia - August 2019

Facts about Serbia:


Number of habitants: 8,733,407 people

(according to World of Meters)


Capital: Belgrade


Working population: 3,138,980 people.


In Serbia there are 690,641 registered LinkedIn accounts. That means that 22.% of the working population has a LinkedIn account.


Serbia ranks number 26 in the relative usage over 44 European countries.


Over the past year, the number of LinkedIn users in Serbia has grown with 12.3%.

LinkedIn member accounts in Serbia

Absolute number of users

This graph shows the absolute number of registered members on LinkedIn for Serbia.

Users VS Working population

This graph shows how much percent of the working population for Serbia has a LinkedIn profile.

People have a LinkedIn profile in Serbia.
22. %
of the working population has a LinkedIn profile in Serbia.


According to LinkedIn data, 22.% of the working population has a profile on LinkedIn in Serbia.

7.9% of the total population has a profile on LinkedIn.

Economic graph

Serbia has a working population of 3,138,980 people. 22.% of them have a profile on LinkedIn.

3.6% of the people works in Information Technology and Services. 2.1% works in Computer Software and 1.7% has a job in Banking.

Information Technology and Services

Computer Software


The most occurring functions in Serbia are:


Function Group


% of members

Operations 43,140 6.2%
Engineering 37,906 5.5%
Business Development 34,671 5.%


According to LinkedIn data, on average there are 25 job changes a day on LinkedIn in Serbia.

Growth numbers for Serbia

The LinkedIn population of Serbia has grown over the past year with 12.3%.


Looking over the past three months there has been a growth of 2.3%.


Over the past year, there were 6,315 new members each month.


Meaning 1,457 per week, 208 per day, 9 per hour.


If Serbia continues to grow at this speed, they will have 766,418 members by August 2020.


Serbia ranks number 12 in Europe for growth.


Over the past year, there were 208 new accounts created on LinkedIn per day in Serbia.


In last 3 months there were 59 new accounts created per day in Serbia.

Active posting on LinkedIn

In Serbia there are on average 18 updates posted per hour, 437 per day, 3,069 per week and 13,301 per month.


That means that 1.7% of the LinkedIn users in Serbia actually posted an update on LinkedIn in August.


Serbia ranks number 25 in Europe for active posting.

Active posting over time


In Serbia there are 437 updates posted every day.


That equals 18 updates an hour.


And .3 updates a minute.


We have no data about the numbers of articles, likes and comments. This number only represents the times people create a new post on LinkedIn.

Biggest Employers on LinkedIn


NIS Gazprom Neft

2,436 Employees on LinkedIn


NCR Coporation

2,518 Employees on LinkedIn



1,279 Employees on LinkedIn

Company Pages

In Serbia there are 8,859 registered Company Pages.


In August 2018 there were 9,444 registered Company Pages.

Number of registered Company Pages

Industry Percentage
Information Technology and Services 10.8%
Marketing and Advertising 5.1%
Computer Software 4.2%

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