Advertising on LinkedIn is the way of reaching your B2B target group.

How can we help you?

Why not put us to work on your behalf? We are the LinkedIn Ads experts in Europe.

Analyzing your existing advertising, training your team, setting up and supervising entire campaigns for you, or taking over the administration completely – we can do it.

WE GET YOUR ORGANISATION NOTICED BY THE DECISION MAKERS

Advertising on LinkedIn is an extremely efficient and profitable way of reaching your B2B target group. However, it takes focus, knowledge and experience to utilise it optimally.

We have that focus, knowledge and experience!

We get your message across to your new clients.

What can we do for you?

We do all this in Europe (and sometimes outside Europe too) for clients from a variety of sectors.

What we can do? WELL, the Whole Enchilada

In general, we use our 10 step approach.

Steps for your campaigns:

  1. Together we define the objective, topic, audience, value of an action (lead), and budget of the campaign
  2. You provide us with materials (text/graphics/ landing page) to use
  3. We create a Campaign group
  4. We create the different campaigns with the right audience
  5. We create the Creatives (ads)
  6. You approve the creatives and target audience
  7. We go live
  8. We monitor and report daily
  9. We evaluate and optimize
  10. You follow up the leads

Click on the item of your interest

We organise the entire campaign, with the right target group, the right bid and also the right, compelling adverts with precision and structure.

Good organisation is paramount.

STRUCTURED APPROACHES

We make a success of your LinkedIn advertising campaigns.

We organise the campaigns based on the plans and agreements we have made with you.

We create campaign groups and set up the campaigns within those groups.

Campaigns per target group or per goal. Well-thought-out and clearly structured.

We then set the preconditions for the campaign, such as duration and budget.

Once the bidding strategy has been set, we create the ads and submit them to LinkedIn for inspection.

THERE IS NO GOLDEN RULE, BUT THERE IS DATA AND EXPERIENCE

In the meantime, we have learned what does or doesn’t work, having created hundreds of ads. So we apply this knowledge and experience when designing your ads too.

The better you understand your target group, the better we can target.

After all, you want to catch the attention not of everyone, but of the right target group.

LET’S DO A QUICK TEST​
Open LinkedIn, on your mobile or desktop, and click on the timeline to the second update from the top. The one with ‘promoted’ next to it.
Is it relevant to you?

If so, the advertiser has their targeting sorted.

If not, it’s a waste of money.

ONLY DISPLAY TO THOSE FOR WHOM IT IS INTENDED​

There are many campaigns on LinkedIn which get sent to the wrong target group.

Check your own timeline; you’ll see adverts which are totally irrelevant to you. You’re not the target group at all.

Often, with this kind of campaign, it’s been decided to aim for the largest audience possible rather than the right audience.

Put another way, the decision has been made to go for quantity rather than quality. We don’t do things that way.

We want to display the adverts only to those for whom they are intended.

We call that sharpshooting. You take aim, and if you hit the target, you score.

We can put together a very specific target group within LinkedIn for each campaign.
This is also called targeting, and it results in a target group or audience.

LinkedIn gives the option of targeting a great many criteria; characteristics of the organisation or the person.

We can target based on gender, age, geography (by province, country or region), position, title, size of company, sector, seniority, etc. as well as on specific interests such as memberships of certain groups.

We can also upload lists of specific organisations or persons you particularly do or don’t want to target.

Not to mention the look-alike audiences where we define new target groups on the basis of existing clients.

And re-targeting people who have visited your website or watched 25% of your video ad, for example, etc.

The bidding strategy is a hugely important factor in the success of advertising on LinkedIn.

Do you pay per click, per view, per lead, per conversion or per engagement?

BIDDING IN LINKEDIN ADVERTISING IS AN ONGOING PROCESS

A lot of people have the idea that advertising on LinkedIn is expensive.

True, advertising on Facebook would seem to be cheaper, but will you reach your business target group there?

How many clicks do you need before you have a real lead or a sale?

With LinkedIn, you can target better based on business features which match your ideal client.

The more specific you are when doing this, the higher the amount you pay per conversion.
But it does get you the right people.

For every campaign we set up and administrate for clients, we organise an optimum bidding strategy.

Since your costs at LinkedIn are also calculated per click or per view, depending on supply and demand, we regularly modify the bids. With just one goal: the highest conversion possible for the lowest and best price possible.

An effective visual in LinkedIn ads consists of a compelling image in the right dimensions; it’s striking and the message is clear.

But the layout of an ad is more than that!

IMAGE – MESSAGE – CALL-TO-ACTION

A ‘standard’ ad on LinkedIn will appear in the timeline of the targeted audience among all the other updates.

Just appearing is not enough. The ad has to engage the recipient in terms of message and image, but it also has to lead to an action.

In other words, the target group must be triggered by the ad into clicking on to the landing page.

When we are doing the layout for LinkedIn ads, we always make various statements which run next to each other in a campaign. We call that A/B testing.

We use diverse images with diverse statements, diverse texts to display with the images and also diverse calls-to-action.

By subsequently monitoring the results of the various ads, we can select the most effective one which we will then use more often.

THERE IS NO GOLDEN RULE, BUT THERE IS DATA AND EXPERIENCE

In the meantime, we have learned what does or doesn’t work, having created hundreds of ads. So we apply this knowledge and experience when designing your ads too.

Effective ads on LinkedIn are not filled with reams of text; they’re short and sharp.

One or two lines that are just enough to trigger the reader to click on the advert.

Catchy one-liners.

DOES THE TEXT GRAB THE TARGET GROUP AND WIN THEM OVER?​


TWO PLACES FOR COPYWRITING, TWO OBJECTIVES
There are two places in LinkedIn campaigns where good copywriting is needed: in the ads itself and on the landing page.

The objective of the ad is to engage the target audience. To trigger an interest in them so that they click on to the landing page.

The landing page then has the difficult job of informing the visitor and convincing them to take the next step.

Both applications of edgy text demand their own approach.

We have good text writers with backgrounds in PR and advertising who know exactly how to achieve this. They are experienced in delivering exciting and persuasive text.

Copywriting is a true specialisation, and one which we are happy to leave to our text writers.

AND THAT’S NOT ALL
We also provide texts for Sponsored InMail campaigns, about texts to be placed on your company page or for automated follow-up campaigns.

We can also deliver in any language you wish; from Finnish to Russian, English to Arabic.

We engage certified translators and never use machine translations.

Well-thought-out campaigns with effective targeting, sharp advertising texts and spectacular visuals also need to lead to an accompanying website.

Often, your own website is not the most suitable option.

ONE PAGE WITH JUST ONE GOAL: CONVERSION

We build landing pages with just one goal: conversion. We structure the content with that in mind. The flow, you might say.

In your company style, with your image and your logo. But without your website around it which could mean visitors to the landing page getting ‘lost’.

On the landing page, we integrate a contact form, appointment diaries, webinar registrations, etc. All according to your wishes.

The data entered can also be forwarded directly to your CRM system. In one flowing movement.

And we make sure that you can retrieve the information from your report. That allows you to calculate the actual ROI.

We also monitor visitor behaviour (how they scroll, what they click on and if they lose interest, where) so that we can optimise the page.

And in general, we do all this at a more competitive rate and faster than your own website builder!

Are you curious to learn what our landing pages look like and what types of extras we can add to them?

Wouldn’t it be fantastic if leads that emerge from your LinkedIn campaigns were also immediately processed correctly in your CRM system?

Oh wait, we do that for you too!

NEVER AGAIN LOSE SIGHT OF THE LEADS!​

A lead often comes in after a completed form lands in an email box.

The following steps are subsequently taken:

  • It is forwarded internally
  • It is added to the CRM
  • A task is created
  • It is qualified
  • It is followed up

But quite a lot can go wrong there.

BETWEEN 11 AND 43% OF LEADS GOES MISSING!

Sometimes, an email disappears in the spam/junk file, or someone forgets to forward it. They fail to add it to the CRM system, the lead is not allocated to the right people for following up, or no-one monitors it, to name but a few possibilities.

Annoying human errors which cause a potentially significant loss of turnover and a frequently occurring problem which we have tackled by automating a number of these steps to minimise the chance of mistakes happening.

Our ‘follow the lead’ approach makes sure that no leads get lost.

This is how it works:

  1. When a lead completes a form on a landing page or through a LeadGen form on LinkedIn, we put it into a separate database. Immediately.
  2. From there, we forward the lead to the designated contact in your organisation. There may be separate contacts for each type of lead.
  3. We then automatically create an account, a contact, a deal/project in your CRM system, link them to one of your employees and create tasks straight away.
  4. After this, the leads will appear in your reporting along with the progress from the CRM system. That allows us to determine the ROI of the advertising campaigns immediately, in the case of quotations or closed deals from the CRM system.

Up till now, we have realised successful links to the following CRM systems:

• SuperOffice
• Pipedrive
• SalesForce
• WebinarGeek
• Mailchimp
• Microsoft Dynamics
• ZOHO CRM
• Sugar CRM
• Copper
• Hubspot

We keep a close watch on everything, from the start of your campaign till it ends.

CONTINUOUS MONITORING AND INTERVENTION IF NECESSARY​

Every campaign needs to be maintained. In addition to optimisation, a campaign also needs maintenance.

We have to check whether the right target group is being reached, the ads are reaching enough people, the campaigns are not stagnating, results are being achieved, the bids are still optimal and whether all the links are still working.

We do that. Seven days a week, 3 times a day.

Our tools contain all kinds of alerts so that if something is not going well, we immediately get a notification.

But we also take a look when things are going well. For example, if there’s interaction on your adverts (‘likes’ and comments). We intervene if this takes a wrong turn and let you know when it’s on track because every ‘like’ and comment could be a lead you can follow up on.

We act as your campaign manager, and that saves you between 10 and 40 hours a week. Since we do this for multiple campaigns, and much of the work is automated, we can offer our services at competitive prices.

IT’S ALL ABOUT CONVERSION – YOUR SUCCESS IS OUR SUCCESS

There are quite a lot of factors that determine whether a campaign is successful or not.

So, we’re always working to coordinate these factors perfectly to achieve an optimum result.


THERE ARE SO MANY FACTORS INVOLVED

To name but a few:

It all begins with the right targeting. If we don’t address the correct target group, it’s pointless. And even when we do have a good target group, we continuously monitor whether the message is being displayed to that target group. If there are discrepancies there, we modify the targeting.

It may also be the case that, based on specific data, one ad scores better than another. That’s the benefit of A/B testing. If one advert in a campaign converts significantly more often, we will focus more on that advert.

We also check what’s happening on the landing page. Are conversions being achieved? Are there leads coming in? Which advert is providing more leads? Where do people lose interest on the landing page?

WE GO FOR THE MAX!


A campaign on LinkedIn is not just about views and clicks. It’s all about what the target group does after that. Do they complete a form? Do they order something? Where do they lose interest?

We monitor and analyse all this so that we can reach the best possible conversion for you.

It’s doable, so we do it!

As soon as we have an insight into these matters, we can also anticipate them. And we do that too.

Already running campaigns, but you want an improvement advice?

We can deep-dive into your current and past campaigns and see how much you could have saved by outsourcing it to us. The average savings we achieved for our clients are above 60% of the total campaign budgets.

This analysis costs €500,00, but when you start outsourcing your campaign management to us, it will be returned.

Click on the images below to see a demo.

curious? Interested? Ready to go?

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