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How many LinkedIn users are there in Portugal. How much do they share?
How does this relate to the working population?

How many people change jobs, how many new accounts are created on a day?

What are the biggest companies in Portugal on LinkedIn?

A lot of interesting stats en facts about the LinkedIn usage in Portugal.

LinkedIn usage data and statistics for Portugal - August 2019

Facts about Portugal:

 

Number of habitants: 10,254,666 people

(according to World of Meters)

 

Capital: Lisbon

 

Working population: 5,173,734 people.

 

In Portugal there are 2,401,685 registered LinkedIn accounts. That means that 46.4% of the working population has a LinkedIn account.

 

Portugal ranks number 14 in the relative usage over 44 European countries.

 

Over the past year, the number of LinkedIn users in Portugal has grown with 8.2%.

LinkedIn member accounts in Portugal

Absolute number of users

  • Users


This graph shows the absolute number of registered members on LinkedIn for Portugal.

Users VS Working population


This graph shows how much percent of the working population for Portugal has a LinkedIn profile.

2401685
People have a LinkedIn profile in Portugal.
46.4 %
of the working population has a LinkedIn profile in Portugal.

FACT


According to LinkedIn data, 46.4% of the working population has a profile on LinkedIn in Portugal.


23.4% of the total population has a profile on LinkedIn.

Economic graph

Portugal has a working population of 5,173,734 people. 46.4% of them have a profile on LinkedIn.

3.4% of the people works in Health, Wellness and Fitness. 2.9% works in Information Technology and Services and 2.1% has a job in Higher Education.


Health, Wellness and Fitness
80,581

Information Technology and Services
70,075

Higher Education
51,431

The most occurring functions in Portugal are:

 

Function Group

Number

% of members

Operations 199,223 8.3%
Education 163,365 6.8%
Business Development 149,114 6.2%

FACT


According to LinkedIn data, on average there are 100 job changes a day on LinkedIn in Portugal.

Growth numbers for Portugal

The LinkedIn population of Portugal has grown over the past year with 8.2%.

 

Looking over the past three months there has been a growth of 2.2%.

 

Over the past year, there were 15,182 new members each month.

 

Meaning 3,503 per week, 499 per day, 21 per hour.

 

If Portugal continues to grow at this speed, they will have 2,583,863 members by August 2020.

 

Portugal ranks number 33 in Europe for growth.

  • Monthly growth

FACT


Over the past year, there were 499 new accounts created on LinkedIn per day in Portugal.

 


In last 3 months there were 199 new accounts created per day in Portugal.

Active posting on LinkedIn

In Portugal there are on average 94 updates posted per hour, 2,256 per day, 15,834 per week and 68,613 per month.

 

That means that 2.7% of the LinkedIn users in Portugal actually posted an update on LinkedIn in August.

 

Portugal ranks number 12 in Europe for active posting.

Active posting over time

  • Active %

FACT


In Portugal there are 2,256 updates posted every day.

 


That equals 94 updates an hour.

 


And 1.6 updates a minute.

Note

We have no data about the numbers of articles, likes and comments. This number only represents the times people create a new post on LinkedIn.

Biggest Employers on LinkedIn

2

EDP

4,851 Employees on LinkedIn

1

Sonae

8,016 Employees on LinkedIn

3

Vodafone

3,557 Employees on LinkedIn

Company Pages

In Portugal there are 39,609 registered Company Pages.

 

In August 2018 there were 34,017 registered Company Pages.

Number of registered Company Pages

  • Company Pages
  • Top 3 - percentage of total Company Pages
Industry Percentage
Information Technology and Services 7.4%
Marketing and Advertising 5.3%
Construction 3.1%

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