You spend a lot of time creating content. News items, articles, blog posts and maybe even videos.
All interesting stories that can be valuable to your (potential) customers.
LinkedIn can be the ideal distribution platform for this content, if used correctly.
Simply placing a link on your Company Page is no longer enough.
Marketers who use LinkedIn seriously as a marketing tool. Marketers who want to know the ins and outs of the algorithm. Marketers who want to see data as evidence. Marketers who are curious and dare to think outside the box (or want to do so).
After following this training, participants will know how content marketing on LinkedIn works.
They know what role the Company Page has
They can choose the right forms and formats from the many possibilities
They know how to involve colleagues for better distribution
They know how to do competitor analyses
They know how to report the data
They know how to get the best possible reach
And much more
Each training is adapted to your needs and situation. We do use the following structure.
LinkedIn – Quick overview
Facts about LinkedIn and the market you operate in
Setting up the Company Page completely correctly
The LinkedIn algorithm
Forms of content
Frequency and timing
Involving employees in distribution
Statistics
Benchmarks
External tools for planning
Tools for content creation
Recycling and reuse
Do’s and don’ts
Tips and tricks
Questions and answers
This training takes about three hours and we offer it In-Company.
We work with groups of 2 people up to a maximum of 8 people.
We can provide this training in Dutch or English.
The training can take place online, at our AI innovation center on the High Tech Campus in Eindhoven or at your location.
By filling out the form below, we can make a customized proposal for you. Without obligation, but then you will know everything right away. You can also schedule a video call (with Teams) without obligation to get acquainted and discuss your training issue. Schedule call!
Next Business Academy B.V.
High Tech Campus 5
5656 AA Eindhoven
+31-(0)40 240 5150
contact@nextbusinessacademy.nl
The LinkedIn Corporation is the proprietor of the word and figurative marks LINKEDIN. Next Business Academy B.V. is an independent company that is in no way affiliated with LinkedIn. Where the LinkedIn brands are used on this website, this is purely intended to refer to LinkedIn, and not to suggest that Next Business Academy B.V. is directly or indirectly commercially linked, nor is there an agreement between Next Business Academy B.V. and LinkedIn.