LinkedIn (Content) Marketing training

LINKEDIN IS THE #1 PLATFORM FOR B2B ORGANIZATIONS TO REACH CUSTOMERS WITH TARGETED CONTENT MARKETING.

You spend a lot of time creating content. News items, articles, blog posts and maybe even videos.

All interesting stories that can be valuable to your (potential) customers.

LinkedIn can be the ideal distribution platform for this content, if used correctly.

Simply placing a link on your Company Page is no longer enough.

For whom?

Marketers who use LinkedIn seriously as a marketing tool. Marketers who want to know the ins and outs of the algorithm. Marketers who want to see data as evidence. Marketers who are curious and dare to think outside the box (or want to do so).

Learnings

After following this training, participants will know how content marketing on LinkedIn works.

 

They know what role the Company Page has

They can choose the right forms and formats from the many possibilities

They know how to involve colleagues for better distribution

They know how to do competitor analyses

They know how to report the data

They know how to get the best possible reach

And much more

What's in the training?

Each training is adapted to your needs and situation. We do use the following structure.

LinkedIn – Quick overview
Facts about LinkedIn and the market you operate in

Setting up the Company Page completely correctly

The LinkedIn algorithm

Forms of content

Frequency and timing

Involving employees in distribution

Statistics

Benchmarks

External tools for planning

Tools for content creation

Recycling and reuse

Do’s and don’ts

Tips and tricks

Questions and answers

How we work

This training takes about three hours and we offer it In-Company.

We work with groups of 2 people up to a maximum of 8 people.

We can provide this training in Dutch or English.

The training can take place online, at our AI innovation center on the High Tech Campus in Eindhoven or at your location.

Quotation or introduction?

By filling out the form below, we can make a customized proposal for you. Without obligation, but then you will know everything right away. You can also schedule a video call (with Teams) without obligation to get acquainted and discuss your training issue. Schedule call!






    Schedule call

    Contact:

    Next Business Academy B.V.

    High Tech Campus 5

    5656 AA  Eindhoven

    +31-(0)40 240 5150

    contact@nextbusinessacademy.nl

    Disclaimer

    The LinkedIn Corporation is the proprietor of the word and figurative marks LINKEDIN. Next Business Academy B.V. is an independent company that is in no way affiliated with LinkedIn. Where the LinkedIn brands are used on this website, this is purely intended to refer to LinkedIn, and not to suggest that Next Business Academy B.V. is directly or indirectly commercially linked, nor is there an agreement between Next Business Academy B.V. and LinkedIn.

    Certified for all LinkedIn Marketing Solutions