LinkedIn Training - Content marketing and advertising
LinkedIn is the business platform where your B2B target audience is located.
A good content-marketing strategy, potentially reinforced by LinkedIn’s advertising options, enables you to bring your message to their attention in the right way.
You spend a lot of time creating content, such as news reports, articles, blog posts and perhaps even videos. These are all interesting stories that could be valuable for your (potential) customers.
When used correctly, LinkedIn can be the ideal distribution platform for this content.
Just putting a link on your Company Page is no longer enough.
Every training program is tailormade for your specific wishes, taking into consideration your organization, your target audience and your objective.
The training can include the following subjects, depending on what you want:
- LinkedIn – quick overview;
- Company Page
- Design and configuration
- Multiple languages;
- Increasing followers;
- Content distribution
- Types of updates and their effect;
- Facts and figures about reach;
- Posting, tagging and distributing content;
- Content calendar, planning and Hootsuite;
- Deploying employees for content distribution;
- Promoted posts;
- Insight Tags;
- Carrousel Ads;
- ROI calculations;
- Do’s and don’ts
- Tips and tricks
- Questions and answers
How can we help you?
We know LinkedIn’s tooling and options like no other. Our LinkedIn trainer has trained more than 400 organizations, in many different industries and countries, about the use of LinkedIn. We always provide in-company sessions, tailormade for your specific situation.